A Randolph residential brokerage has a dozen agents printing glossy, full-color listing packages and buyer presentations all day, exactly the kind of volume that runs up a bill nobody is tracking.
The problem
Color is expensive, and with no per-user visibility, the office manager couldn’t tell who printed what or what any of it cost. The cost per click on color was the silent killer.
What we did
We put the brokerage on a managed-print plan with a Sharp color MFP, a clear cost per click, and per-agent visibility, without locking down color so hard that it got in the way of selling.
The result
The office finally sees color spend by agent, the cost per listing package dropped, and monthly print cost became a number the manager can predict instead of dread.
“We didn’t want to police the agents,” the manager said. “We just wanted to see it and right-size it. That’s what we got.”